Khaled & Marwan Maison de Couture: Two Glamorously Profound Collections

Khaled Al-Saifi and Marwan Madi, the co-founders of the Beirut-based fashion house, Khaled & Marwan Maison de Couture, worked their magic earlier this year and seamlessly produced two collections just in time for Paris Haute Couture Week Spring 2025. They were the Amara abaya and caftan Ready-to-Wear line and The Muse Haute Couture collection.

The journey began when Jordanian telecom engineer, Khaled Al-Saifi, and a Lebanese entrepreneur, Marwan Madi, realized their dream of building their brand after discovering their shared passion for the art of dressmaking. With Marwan’s innate touch of Lebanese fashion talent and Khaled’s innovative genius, the partnership was able to establish their fashion house, combining their savoir faire for traditional Eastern techniques with European styles. The motive behind designing such incredible garments was to enhance women’s beauty and presence. Khaled & Marwan Maison de Couture’s most recent collections were revealed back-to-back amid Paris Haute Couture Week Spring 2025.

The brand boasts various strengths that aid it in accomplishing such incredible work in record time. Well, first, it’s Khaled and Marwan’s talented team of employees.

“We have a talented team that works closely together, allowing us to share ideas and streamline processes. This collaboration enhances creativity and efficiency,” the partners said.

Second, it’s superb organization and brainstorming.

“We start each collection with a well-defined vision and timeline. This helps us stay focused and organized, making it easier to meet deadlines without sacrificing quality,” they said.

Third, they mentioned the importance of adaptability.

“The fashion industry is fast paced, so we prioritize staying flexible and open to new ideas. This adaptability allows us to respond quickly to trends and market demands.”

The first to be revealed was a surprise ready-to-wear collection catering to the veiled woman, entitled “Amara,” which is the Arabic translation for “moon.” Filled with sumptuous kaftans and abayas, the house decided to give that collection such a name because of its resonance with the purity and grace of the modest, yet modern, elegant Arab-Muslim woman.

Named The Muse, the collection was heavily characterized by femininity and bejeweling and was evocative of the woman who demanded attention with her dress-up ensemble by the maison. In this collection, one would find dresses with draping capes, intricate gold threadwork, shimmering crystals, bishop sleeves, and accentuated shoulders.

“The Muse is an ode to the women who transcend time, culture, and boundaries,” the pair said. “It is a tribute to these extraordinary figures, who embody grace, strength, and inspiration.”