Drugstore Glam Is IN: The Affordable Beauty Buys Taking Over 2025

Who said luxury started at $60 a pop? This year's best beauty debuts aren't hidden behind glass counters; they're right in the drugstore aisle, next to your dry shampoo and hair ties. Beauty editors worldwide (including us) are reconsidering everything. Because the new rule is straightforward: if it works, it works, and if it slays, we don't care whether it costs $8 or $80.

This season, we went hunting. We swatched, sprayed, blended, blotted, misted, and even panicked and purchased backups to create the ultimate drugstore beauty edit. They aren’t just "good for the price”; they're simply good, period.

Get your tote bag prepared because beauty deals have never looked so nice.

1. Morphe ChromaPlus Six-Pan Eyeshadow Palette

Pigment that means business.

Morphe altered the rules with this redesigned six-pan palette powered by their ChromaPlus blend, offering powerful color payoff and all-day wear. Metallics, mattes, and molten metals, this palette blends like a high-end product and performs like it's backstage at fashion week. Looking for a designer at a low price? Now's your chance.

Editor Tip: Use a matte shade on the lid and Molten Metals in the center. Instant "I have a glam team" vibe.

2. L'Oreal Infallible 3-Second Setting Mist.

A cult favorite. The sell-out queen. The one that never remains on the shelves.

Makeup experts and TikTok beauty enthusiasts swear by it: this mist locks your makeup in place in three seconds flat. It moisturizes, locks in glitter, and creates a lived-in, "I woke up like this" look. There's no powdery cast. No creasing. No sliding off by 3 p.m. Simply flawless vibes.

Editor Tip: To achieve a full "grip-glow" effect, spray before and after makeup application.

3. NYX Jelly Job Lip Gloss.

No filler, just jelly.

The most recent release has already become a fan favorite. This gloss is luscious and glassy, providing significant volume without tingling or stickiness. Think glazed-donut lips with minimal effort. How about your selfie game? Instantly upgraded.

Editor's tip: Dab it on bare lips and tap the excess over cheekbones for an immediate highlighter hack.

4. Essence Flawless Skin Trio Loose Setting Powder.

Why choose one when you can have three, all in one pot?

This smart trio includes three color-correcting powders in removable disks that may be used separately or combined to create a customized finish. Redness? Gone. Dullness? Brightened. What about under-eye shadows? Consider them canceled.

Editor Tip: Apply the golden shade solely under the eyes. Apply the pink to brighten and soften the glow. Swirl all three together to create a soft-focus filter.

5. Revolution Beauty Pout Lipgloss Stick

The Fenty dupe everyone is talking about, and we're not mad about it.

Great pigmentation combined with great shine equals a significant win. These sticks glide like lipstick but have a glass finish, think "hot girl lip balm" vibe. The colors are exquisite, the texture is irresistible, and cheat day is every day.

Editor Tip: Apply, blot once, and reapply. This is how you achieve editorial-level staying power.

6. E.L.F. Cosmetics Camo Liquid Blush.

Pigment. Dew. Done.

A liquid blush with a grooved applicator that consistently applies the right amount? E.L.F. grasped the assignment. This formula is lightweight, blendable, and extremely attractive; it sits well and lasts all day.

Editor Tip: Apply it to the bridge of your nose for a natural sun-kissed look. It works every time.

7. Maybelline Colossal Bubble Washable Mascara.

The lash legend returns, this time with soft volume rather than crushing weight. The bristle brush separates and coats every lash while keeping everything soft, buildable, and wearable. No crunch. No flaking. Simply effervescent, elevated drama.

Editor Tip: Apply two coats, wait 30 seconds, and use the wand tip to stamp mascara at the roots. Instant volume hack.

Final Thoughts: Drugstores Are The New Big Thing

Let's be clear: the drugstore is no longer the "backup plan". It's a movement. This is the era. It’s where innovation, accessibility, and creativity are happening first. These brands are quick, fearless, and attentive to what beauty enthusiasts really want, and they offer it without the premium markup.

Allow someone to declare they "only wear high-end" next time. We'll be over here, blushed, glossed, misted, and glowing, and for half the price and double the enjoyment.

Will you be getting your makeup at your local drug store? Leave a comment down below!