Urban Sophistication Is Releasing a New Sensory Handbag

Founded in Atlanta by the sibling duo Neta and Elad Yam, Urban Sophistication has received a massive amount of popularity thanks to its iconic puffer iPhone cases. Celebrities including Justin Bieber, J Balvin, Evan Mock, Kendall Jenner, Dua Lipa, Gigi Hadid, and Rosalia, are all fans of this company.

For its latest drop dubbed “The Software Bag,” the brand explores the idea of storage in the grey space between digital and physical. The bag’s exterior radiates an aloof genderless identity similar to the products around it; yet, its soft timeless silhouette makes it a comforting safe space.

*All Images courtesy Of Urban Sophistication & MVPR

Similar to the puffer phone cases, this handbag has a puffy shape, making it the perfect addition to your closet.

“As a brand, we are looking to encourage thoughts, feelings, and conversations with everyday objects. In the past 2 years, we are mostly known for doing that with phone cases. From a storytelling perspective, The Software Bag is a natural progression from The Puffer Case," notes Elad and Neta Yam. “They both share a similar tactile experience, yet The Software Bag has a more complex feel. This year we are experimenting with new types of products, and while the designs are all derived from one another, each one fits a different feel.”

The Software Bag comes in the color Space Gray and is offered in three different sizes; the 17GB priced at $99, the 257GB priced at $150, and the 513GB priced at $199, flawlessly fit for anyone’s preference. The bag’s dark hue makes it easy to style, whether that be with a minimal oversized black sweatsuit or a bright green knitted cardigan and loose-fit jeans combo.

The new Software Bag releases on February 1st at 12:00 p.m EST. Make sure to set your alarms and get your hand’s on it before it sells out.

Which size will you be purchasing? Let us know in the comments.