E.L.F. Cosmetics: Looking Good the Affordable Way

Being a college student is difficult—financially. If you are a makeup lover like us, you know how expensive luxury brands can be. But what if we told you there was a way to find high-end products at a lower cost?

E.L.F Cosmetics is the perfect cosmetics brand that follows all the latest trends while also being affordable.

E.L.F is known for having countless dupes for your favorite high-end make-up products: Milk Hydro Grip Primer, Charlotte Tilbury Flawless Filter, Tarte Shape Tape Ultra Creamy Concealer, and the Anastasia Beverly Hills Brow Freeze. These products not only save you a ton of money, but they work similarly and will leave you looking flawless. 


Let’s take a look at the dupes.


Power Grip Primer vs Milk Hydro grip

Let's start with primer, the base of all makeup looks.

Milk’s Hydro Grip Primer retails for $36 at Sephora compared to the E.L.F Power Grip Primer which retails for $10 at Ulta Beauty and the E.L.F website.

Milk’s Hydro Grip Primer contains hyaluronic acid, and so does the E.LF one. Both primers hydrate the skin while also locking in your makeup for long-lasting wear.

Recently, these products have became popular on TikTok. Plenty of influencers are testing them out to see if they are actually similar and lucky for you, they are.


Halo Glow Liquid Filter vs Hollywood Flawless Filter

For the next dupe, we have the Charlotte Tilbury Flawless Filter, which retails for $46 at Sephora and the E.L.F Halo Glow Liquid Filter, which retails for $14 at Ulta Beauty and the E.L.F website.

These products can be used in numerous ways. Whether you want to apply it as a tinted primer, foundation, concealer, or even a highlighter, it works wonders.

Both products contain squalene, which moisturizes the skin. If your skin type is normal, oily, dry, or even a combination, you can still achieve that smooth and glowy look that these products will provide.

It is up to you whether you want to spend the extra dollar on a luxurious brand or save by getting a similar drugstore brand. 


Hydrating Camo Concealer vs Shape Tape Cpncelar

For most beauty lovers, concealer is a must-have. Here we have the Tarte Shape Tape Ultra Creamy Concealer which retails for $31 at Ulta Beauty and the E.L.F. Hydrating Camo Concealer which retails for $7 at Ulta Beauty and the E.L.F. website.

Both concealers are full coverage; they cover the skin entirely for a flawless look. It can be hard to find the perfect concealer, but with these two crease-proof, all-day wear concealers, you're in luck. 


Clear Brow Lift vs Brow Freeze

Have you ever done your brows and noticed they aren’t staying in place the way you’d like them to?

E.L.F. Cosmetics has created a dupe for the Anastasia Beverly Hills Brow Freeze which retails for $23 at Sephora, whereas E.LF.’s Clear Brow Lift retails for $6 and can be found at Ulta Beauty and the E.L.F. website.

Some ingredients that can be found in both of these products include water, ceteareth-30, glycerin, and phenoxyethanol. Both products act similarly and will leave your brows sculpted and locked into place—the only difference is the price point. 


Now that we have the facts, the choice is yours. Will you decide to save money and choose E.L.F. or will you continue to buy luxurious products just for its name? Leave a comment down below!