Let's Bring Back The Bold Lip and Bright Eyeshadow
In beauty, the “clean girl” aesthetic rose to popularity in late 2021 for its minimalist look that was less dramatic and more subtle—but it’s time to bring back the bright blush and the Amy Winehouse-inspired black wing.
The idea of “less is more” has redefined what a bold look means; yet dramatic makeup is what truly makes a look iconic. So, why not put down the nude gloss and lightly fluffed brows and pick up that baby blue eyeshadow instead?
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Creating a bold look should be an experience every girl has —picking up their first makeup brush, maybe borrowed from their mom’s vanity, before going out with the girls. The nostalgia of applying a Mac Russian red matte lip paired with a Yves Saint Laurent berry bang blush will have you feeling like an old Hollywood movie star.
Beauty has created a safe space for everyone—across genders and sexuality because beauty doesn’t belong to one identity. If we were to look back at iconic cultural figures like Gwen Stefani, Naomi Campbell, Boy George, and Adam Lambert, all their looks captured everyone as they stepped in front of a camera. A signature smoky eye paired with a bright lip will forever be chic and timeless.
The “trend setters” are usually seen as the decision makers who get to decide which makeup look is fleeting or worthy to remain a trend. Beauty has never belonged to one category, and that falls in minimalist, bold, and edgy, allowing us to embrace them all.
An edgy look will unleash that alter-ego you never knew you had, making you feel and look flawless as your makeup brush does all the talking. Don’t be afraid to apply that vibrant, shimmering purple for a glamorous look you’ve been avoiding or to add an extra sweep of blush, because more is always better.
Dramatic makeup isn’t excessive; it is expressive. It shouldn’t be limited because beauty gurus decide it’s no longer a trend. Trends may fade, but creativity doesn’t.
Will you move on from the “clean girl” makeup look and try something new—something boldly dramatic? Leave a comment down below!