Sent from HEAVN: Heaven by Marc Jacobs Fall 2022 Collection
Heaven is on Earth again for another divine wave this fall season. Heaven by Marc Jacobs just released their new collection, and not only are the pieces to die (and go to heaven) for, but the collection’s campaign was absolutely angelic.
The Gen Z-obsessed brand went for a campaign that was fronted by an ethereal group of angels; including Pamela Anderson, Doja Cat, Charli XCX, Dev Hynes, as well as Sex and The City and Twin Peaks star Kyle MacLachlan.
Alongside the return of their iconic puffy bags are cute fall staples such as knit sweaters, hoodies, long sleeves, balaclavas, and more. They even have stuffed animals, books, flyers, and a CD for unique home decor. Marc Jacobs collaborated with artists Eri Wakiyama, Mimi Wade, Wong Kar-Wai, Online Ceramics, Claire Barrow, Will Sheldon, and Elliot Shields to create the already angelic collection.
Some autumn/winter trends for this year were implemented into the new collection. Those include statement jewelry, punk fashion, soft knits, and colors like Barbiecore pink, autumnal brown, and gray. Just like their previous drops, this collection is very reminiscent of the late 90s and Y2K era of fashion.
SOURCE: FROM LEFT TO RIGHT - some Pieces from Heaven’s Fall 2022 Collection
The collection is gaining worldwide popularity, with more than half of the items already sold out after being released on September 9th, 2022. This is no surprise since the pieces and the models they chose to back the campaign were as recognizable as ever. To pay homage to the 90s, blonde bombshell Pamela Anderson, who is known for her crazy yet infamous looks, and Kyle MacLachlan were brought on to model and it was truly genius.
If you have not shopped the new Heaven drop yet, make sure you head over to their website to snag yourself something before they are completely sold out.
What do you think about the latest Heaven campaign and collection? Let us know in the comments.